Mulberry

Pick the right data

Independent intelligence and advisory for teams running on web and social data. We help you understand what you need, discover the right sources, evaluate what you should bring to production.

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Sound familiar?

The data decision is rarely as simple as finding a provider.

“We're paying for several sources and we're not sure we need all of them.”
“Our requirements moved. Our data stack didn't.”
“We're evaluating a new provider and we've got nothing independent to compare against.”
“We know what we're building. We don't know what data it needs.”

That's the work Mulberry does.

The data decision lifecycle

From understanding the need to putting the decision into practice.

Most data sourcing problems start before anyone starts comparing providers.

01 Understand needs

Start with what you're actually trying to accomplish.

What are you building? What does the data need to do? What does success look like in production? What constraints matter: coverage, geography, freshness, fields, volume, reliability, licensing, economics, or something else?

Most sourcing mistakes happen here, before any provider enters the picture.

02 Discover

Find what can actually meet the requirement.

We map your requirements against the data market to identify relevant sources and providers, not simply the companies with the best sales pitch.

Our research covers how sources are collected, what they actually reach, how they are delivered, and the practical constraints around using them.

Explore the market maps →
03 Evaluate

Test the claims against what you actually need.

We use structured evaluations to assess shortlisted providers against your requirements and use case.

The result is not a generic vendor score. It is a clear assessment of fit and matches to your needs, so that you can make the right calls going forward.

See how we evaluate →
Market intelligence

We know the data market because we map it.

The web and social data market is fragmented, constantly changing, and difficult to evaluate from the outside.

Mulberry maintains a living view of the sources and providers behind the market: how they collect data, what they cover, how they deliver it, and where their capabilities overlap.

Our market maps are built from ongoing research, provider relationships, and structured evaluation work.

INTEGRATEDActive Features of PlatformsIMPLEMENTINGAdding or Planned AdditionsINTERESTExploring & PlanningBUYER EXPECTATIONHighMediumLowFarcasterLemon8GeniusAO3LLM ConversationsPinterestThreadsTwitchRedNoteBlueskySubstackPodcastsBroadcast/RadioTikTokInstagramYouTubeRedditXQuoraGoogle SERPSocial & Cultural Trend Intelligence: Leaders & MoversQ3 2026 · Sourced by Mulberry · mulberryinsights.comDot size reflects tracked provider count in SourcedNotch = direction of movement (up-left = growing, down-right = declining)

Social & Cultural Trend Intelligence landscape: sources grouped by adoption tier (Integrated, Implementing, Interest) and buyer expectation (High, Medium, Low), with dot size showing tracked provider count and notch direction showing whether demand is growing or declining.

Social & Cultural Trend Intelligence Landscape

Which sources teams are using to monitor coverage, track mentions, and measure share of voice across news and social.

View the full landscape →

The landscape changes. We track it.

Our landscapes cover the major data markets where organizations depend on web and social intelligence.

Current landscapes: Social & Cultural Trend Intelligence · Brand & Reputation Intelligence · Competitive Intelligence · OSINT

50+ providers440+ sources11 categories
Explore the market maps →
Market intelligence

What moved in the market.

The data landscape does not stand still. Platforms change access, providers change coverage, and the way people discover and consume information changes with them.

We track the changes that matter to teams building and operating with web and social data.

User-defined algorithm growth

July 2026 · Social & Cultural Trend Intelligence

Feeds are becoming user-steered streams rather than one-size-fits-all channels. X now favors posts from mutuals, and Threads and Instagram shipped controls that let users reshape their own algorithm, which changes how trends surface and how representative any single sample is.

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Short-form broadening to episodic

May to June 2026 · Social & Cultural Trend Intelligence

The short-form era is broadening into longer and episodic formats. Bluesky added long-form articles, Meta began testing Series for episodic Reels, and Instagram pushed longer-form and live formats to its TV app. Trend tracking now has to read beyond the fifteen-second clip.

Read analysis →

Conversation moving to communities

June 2026 · Brand & Reputation Intelligence

Brand conversation is dispersing into smaller, community-shaped spaces. Threads passed 500 million monthly users and took Communities out of beta, and Meta launched Forum, a Reddit-style app for group discussion. Broad social listening misses signal that now forms inside communities.

Read analysis →

Independent assessment, built for the customer.

Providers know their products better than anyone.

Customers often need an independent way to understand what those products actually deliver.

Mulberry conducts Independent Field Assessments that examine provider capabilities, test them against relevant use cases, and translate the findings into evidence customers can understand.

Independent Field Assessment

Tisane Labs, Automated Content Moderation

An independent evaluation of Tisane's NLP platform for automated content moderation use cases, assessing capabilities, accuracy, and how the product holds up against its stated claims.

Commissioned by Tisane, published for their customers.

Mulberry provides a far better value than the major consulting firms at a very competitive price. They don't just run a few quick tests and dump it in a spreadsheet, but conduct a thorough qualitative and quantitative analysis that helps us discover our strong and weak points.

Vadim
Vadim
CEO & Founder, Tisane
Read the full assessment →
The person behind Mulberry

Deep in the data supply layer.

Tyler Logtenberg

Tyler Logtenberg, Founder, Mulberry

Tyler has spent most of his career working around the social and web data supply layer: the providers, APIs, coverage nuances, licensing constraints, and operational details that determine whether a data source actually works for a given use case.

He built Sourced because the market lacked a sufficiently detailed view of the available data sources, and KeyKit because provider trials rarely reveal everything that matters in production.

Mulberry brings that knowledge together for specific data decisions.

Have a data decision to make?

Start with what you're trying to figure out.

Whether you're defining a requirement, looking for new sources, evaluating providers, or figuring out what needs to happen next, tell us what you're working on. We'll tell you where Mulberry can help, and if we're not the right fit, we'll tell you that too.

Reach out →

No pitch. No deck. Just a conversation about the problem.