Mulberry evaluates the social and web data market from the buyer's side. That independence is what makes our word worth something to your customers. Here is how providers work with us.
Every provider engagement is editorially independent. You commission the evaluation, you do not buy its conclusion. If the result is mixed, it says so. That is the whole reason an independent assessment carries weight with a buyer, and we protect it without exception.
A structured, independent evaluation of your product against your stated claims, conducted by Mulberry and written for your customers. An IFA gives you credible third-party proof of quality to use in sales conversations, investor decks, and customer materials. Not a few quick tests dumped in a spreadsheet, a thorough qualitative and quantitative analysis of where your product is strong and where it is not.
KeyKit is Mulberry's evaluation tool. Providers use it two ways: test your own API privately against real requirements before a buyer ever does, and sponsor a buyer's neutral evaluation on a trial seat so a prospect can see, independently, how you fit what they need. The evaluation stays the buyer's, the confidence is yours.
Mulberry publishes the landscapes that map who covers what across social and web data. Trading notes with us on coverage, pricing, and where the market is moving sharpens the map and puts your work in front of the buyers reading it. A two-way exchange, not a listing fee.
Even providers trust Mulberry's analysis.
Mulberry provides a far better value than the major consulting firms at a very competitive price. They don't just run a few quick tests and dump it in a spreadsheet, but conduct a thorough qualitative and quantitative analysis that helps us discover our strong and weak points.
Tell us about your product and what you want to prove. We will tell you whether an IFA, KeyKit, or the landscape is the right fit, before any engagement begins.